Stop switching between tools.
Start managing creators.
The CRM built for agencies that manage creators for their brand clients.
Request early accessAdding a creator
Possible duplicate found:
Catches near-matches before you ever send a message twice.
What Inflowencer actually does
Inflowencer is a creator relationship management platform for influencer marketing agencies. It replaces spreadsheets, a disconnected inbox, and scattered tools with one place to track creators, run campaigns, manage a connected Gmail inbox, and see what's been paid — built specifically for agencies managing creators on behalf of brand clients.
Everything an agency needs, in one place
Creator CRM + duplicate detection
The problem: Agencies track creators in spreadsheets or scattered docs, and end up double-messaging the same creator or losing track of who's already been contacted.
How Inflowencer solves it: Inflowencer's Creator CRM tracks every creator — platform handles, niche, country, contact source, reply status — in one place, with fuzzy duplicate detection that flags near-matches by name, handle, or email the moment you try to add someone, before you ever send a message twice.
- ✓Add creators one at a time, paste a profile link to auto-fill the platform and username, paste multiple links at once, or import a whole list via CSV or Excel
- ✓Searchable, recency-sorted labels for organizing and bulk-tagging creators
- ✓Automatic 48-hour follow-up reminders so an outreach message never goes cold
- ✓Contact source tracking on every creator, plus one-click CSV/Excel export
Creator profile depth
The problem: A creator record that's just a name and a status doesn't capture the actual relationship — negotiation history, talking points for the next follow-up, or where the signed contract even is.
How Inflowencer solves it: Every creator gets a full profile: notes and reusable outreach scripts kept separate, full contact and platform details, campaign history, and secure per-creator contract document storage — so the context isn't scattered across someone's inbox or downloads folder.
- ✓A color-coded journey tracker showing where each creator is — just added, followed up, or replied
- ✓Assign a creator to a specific team member so ownership is never ambiguous
- ✓An admin-only blocklist that hard-stops a blocked creator from ever being re-added, with the reason visible to the whole team
Campaign Pipeline + one-click label-based bulk add
The problem: Once a creator's found, tracking where they are in negotiation gets lost across email threads and sticky notes — and building a new campaign's creator list one row at a time, every time, wastes hours that should go into actual outreach.
How Inflowencer solves it: A stage-based pipeline board per campaign — Creator found, Contacted, Waiting reply, Negotiating, Approved, On Hold — with reply-rate and funnel stats visible at a glance. Tag creators with a label once, then add every creator under that label to a new campaign in a single click.
- ✓Per-deal offer status, negotiation status, and invoice status on every creator in a campaign
- ✓Deliverable count tracking per creator
- ✓A funnel breakdown for every campaign — reached out, accepted offer, still in pipeline, disagreed
Gmail-Connected Inbox — read, reply, compose
The problem: Outreach and replies happen in someone's personal inbox, disconnected from the CRM, so no one else on the team can see what's been sent or follow up consistently.
How Inflowencer solves it: Connect a real Gmail account to read creator replies, respond from saved templates, or compose new outreach — all without leaving Inflowencer, with automatic follow-up detection so nothing goes cold and an admin view showing what every team member has sent.
- ✓Filter to creator messages only, separate from the full connected inbox
- ✓Reply from a saved template, with one template markable as your default
- ✓An admin oversight log of what every team member has sent, and how many follow-ups
Dashboard analytics + Google Calendar sync
The problem: Follow-ups and deadlines live in someone's head or a separate calendar app nobody else on the team can see, with no single view of how outreach is actually trending.
How Inflowencer solves it: A dashboard showing reply-rate trends and goal progress at a glance, a shared task list, and two-way Google Calendar sync — create a task with a due date and it becomes a real calendar event, visible right from the dashboard.
- ✓A reply-rate trend chart over time
- ✓Niche performance breakdown across your creator base
- ✓Campaign progress overview, plus a team performance chart for admins
- ✓A shared announcements board the whole team can see
Finance Tracking
The problem: Knowing what's been paid, what's outstanding, and what's overdue across every campaign means digging through invoices and DMs.
How Inflowencer solves it: A Finance dashboard showing total budget, allocated, paid, and outstanding — per campaign and per creator — with invoice-status tracking and a paid-vs-outstanding breakdown at a glance.
- ✓Budget, allocated, and paid amounts broken down by campaign and by individual creator
- ✓A paid-vs-outstanding donut chart for an at-a-glance view
The real cost isn't the subscription
A spreadsheet, a separate inbox, and a notes tool might feel cheap on their own — but that's not where the real cost is. It's the hours every week copying data between tools, manually checking for duplicates, and hoping nothing falls through the cracks. Inflowencer replaces all of it with one place — not because the other tools were expensive, but because your time wasn't free.
Why this exists
Inflowencer wasn't designed in a boardroom. It came out of actually running creator outreach — juggling a spreadsheet that never stayed updated, a Gmail inbox that became the source of truth almost by accident, and the constant low-grade anxiety of not knowing whether a creator had already been contacted by someone else on the team.
Every feature here exists because a real version of that problem happened first. The duplicate-detection warning exists because a creator got double-messaged. The label-based bulk-add exists because rebuilding a campaign's creator list one row at a time, every single time, wasted hours that should have gone into actual outreach.
Inflowencer is built for one job: giving a small team the same visibility a much bigger, better-resourced team would have — without asking them to duct-tape five tools together to get it.
Frequently asked questions
What is Inflowencer?
Inflowencer is a creator relationship management (CRM) platform built for influencer marketing agencies. It replaces spreadsheets, a disconnected inbox, and scattered tools with one place to track creators, run campaigns, manage a connected Gmail inbox, and see what's been paid.
Is Inflowencer a creator discovery or sourcing tool?
No — the CRM itself isn't a discovery database. It's built for agencies who already work with creators and need to manage those relationships, campaigns, and payments in one place. Need creators found for you? Our trained sourcing assistants do it, and work inside Inflowencer. See Inflowencer Assistants
Who is Inflowencer built for?
Inflowencer is built for influencer marketing agencies managing creators on behalf of their own brand clients — not for talent agencies representing creators, and not for brands running influencer programs entirely in-house.
How is Inflowencer different from a spreadsheet or Notion?
A spreadsheet can list creators, but it can't detect when you're about to add a duplicate, connect to your real inbox, sync deadlines to a calendar, or show you paid-vs-outstanding invoice status across every campaign. Inflowencer is purpose-built CRM software for this workflow, not a general-purpose document tool repurposed for it.
Does Inflowencer integrate with Gmail?
Yes. Connect a real Gmail account to send and receive creator messages from inside Inflowencer, reply using templates, and get automatic follow-up detection when a creator hasn't responded.
How much does Inflowencer cost?
Inflowencer's core CRM is completely free — creator management, campaigns, the Gmail-connected inbox, calendar sync, and finance tracking, with no subscription and no card required. The only paid add-on is sourcing: having our team find and vet creators for you. Sourcing pricing is shown when you submit a request, and payment is arranged personally, not through an automated checkout. See the pricing section on this page for the full breakdown.
See pricing
▾
Inflowencer
Free
- ✓Creator CRM + duplicate detection
- ✓Campaign Pipeline
- ✓Gmail-Connected Inbox
- ✓Calendar sync
- ✓Finance Tracking
- ✓Team collaboration
Sourcing (paid add-on)
Have our team find and vet creators for you. Priced per request — submit one and we'll reach out personally to arrange payment, no checkout required.
- Bulk request (300–500 creators)$1.00–$3.00/creator
- Daily sourcing — 1 day$50
- Daily sourcing — 5-day block$250